What are you looking for?

Privacy Policy

1. General provisions

This Privacy Policy (the “Policy”) explains how PT Pure Vibe Indonesia (“Pure Vibe”, “we”, “us”, the “Controller”) collects, uses, stores and protects your personal data when you use the website www.purevibe.eco (the “Website”), place an order, subscribe to our newsletter or contact us.

We process personal data in accordance with the laws of the Republic of Indonesia, including Law No. 27 of 2022 on Personal Data Protection (the “PDP Law”), the Law on Electronic Information and Transactions (the “ITE Law”) and Government Regulation No. 71 of 2019 on the Implementation of Electronic Systems and Transactions, as well as other applicable Indonesian regulations.

By using the Website, placing an order or sending us your data, you confirm that you have read this Policy. If you do not agree with it, please do not use the Website.

2. Data we collect

We may process the following categories of data:

  • Contact and identification data: first and last name, email address, phone number.
  • Order and delivery data: delivery address, items ordered, purchase history, correspondence about your order.
  • Payment data: payments are handled by a payment provider. Your card details are entered on the provider’s side and are not stored on our Website; we only receive confirmation of payment.
  • Account data: if you create an account or a wishlist.
  • Messages: text you send us through the contact form or by email.
  • Subscription data: your email address, if you subscribe to our newsletter.
  • Technical data: IP address, device and browser type, language, pages visited, date and time of visit, and cookie data.

We do not ask for specific categories of personal data (such as health or biometric data) and ask you not to send them to us.

3. Purposes and legal bases for processing

We process data only for specified purposes and on the legal bases set out in Article 20 of the PDP Law:

  • Performance of a contract: receiving, paying for, packing and delivering your order, and handling returns and exchanges.
  • Your consent: sending marketing and informational emails.
  • Legitimate interests: keeping the Website secure, preventing fraud, improving the Website and our range, and analytics and advertising using cookies (which you can opt out of, see section 4).
  • Compliance with the law: accounting and tax records, and responding to requests from the competent authorities of Indonesia.

4. Cookies and third-party services

The Website uses cookies and similar technologies so that the cart and your account work, to remember your language and currency, and for analytics and advertising. The following services may operate on the Website: Google Tag Manager and Google Analytics, the Meta (Facebook) pixel, the Pinterest tag, embedded YouTube videos and Google Fonts. These services may receive technical data about your visit.

You can disable or delete cookies in your browser settings. Without essential cookies, some Website features (such as the cart) may not work properly. Analytics and advertising cookies are active by default, but you can opt out at any time through the cookie banner on the Website, your browser settings, or by writing to us at info@purevibe.eco.

5. Who we share data with

We do not sell your personal data. We may share it only to the extent necessary for the purposes above with:

  • delivery services and logistics partners;
  • payment providers;
  • hosting, email and IT service providers that process data on our behalf;
  • the analytics and advertising services listed in section 4;
  • government authorities of Indonesia, where required by law.

We enter into agreements with service providers that process data on our behalf, requiring them to protect the data and use it only for the agreed purposes.

6. Transfers of data outside Indonesia

We sell clothing to customers in Australia, Singapore, Malaysia and other countries, and our partners and servers may be located outside Indonesia. Your data may therefore be transferred to and stored in other countries. We transfer data abroad only where the recipient provides a level of protection at least equivalent to that required by Indonesian law, appropriate safeguards are in place, or you have given your consent, as provided in Article 56 of the PDP Law.

7. Retention

We keep data no longer than necessary for the purposes of processing and to comply with legal requirements (for example, accounting and tax record-keeping). When the retention period ends or the purpose has been achieved, we delete or anonymise the data. You can unsubscribe from our newsletter at any time using the link in the email or by writing to us.

8. Your rights

Under Indonesian law you have the right to:

  • obtain information about how your data is processed and access it;
  • request correction or completion of inaccurate data;
  • request deletion or destruction of your data where there is no legal basis for processing it;
  • withdraw consent you have previously given;
  • object to decisions made solely on the basis of automated processing, including profiling;
  • request that processing be delayed or restricted;
  • receive your data in a structured format and transfer it to another controller, where applicable;
  • claim compensation for a violation in the processing of your data.

To exercise your rights, write to info@purevibe.eco. We may ask you to verify your identity, and we will respond within the time limits set by law. If you are in Australia, Singapore, Malaysia or another country where local law gives you additional rights, we will handle your requests with those laws in mind, to the extent they apply to us.

9. Data security and breach notification

We take organisational and technical measures to protect data: a secure connection (HTTPS), restricted access to data, and the use of reliable service providers. No transmission over the internet can be completely secure, so we cannot guarantee absolute protection.

If a personal data breach occurs, we will notify the affected individuals and the competent Indonesian authority in writing no later than 3 × 24 hours, as required by Article 46 of the PDP Law, and tell them which data is affected and what measures have been taken.

10. Children

The Website is not intended for persons under 18. We process children’s personal data only with the consent of their parents or legal guardians. If you know that a child has given us data without such consent, please write to us and we will delete it.

11. Changes to this Policy

We may update this Policy, for example when the law or our services change. The current version is always available on this page, and the date of the latest update is shown below. We will tell you about material changes on the Website or by email. By continuing to use the Website after an update, you accept the new version.

12. Contact and governing law

Personal data controller: PT Pure Vibe Indonesia. Registered address: Javaspace Coworking, Jl. Benda 2 No. 60, Ciganjur, Jagakarsa, South Jakarta, DKI Jakarta 12630, Indonesia. Send questions, requests and complaints about personal data to info@purevibe.eco.

This Policy is governed by the laws of the Republic of Indonesia. We try to resolve disputes through negotiation and, where that is not possible, in the manner provided by Indonesian law.

Effective and last updated: 21 September 2026.